How to Market Customer Reviews to Boost Business Revenue

How to Market Customer Reviews to Boost Business Revenue

Customer reviews are an excellent way to market your business to a broader audience. Publishing reviews on your website helps potential customers decide to engage with your company. You can also use these reviews—positive and negative—as part of a more comprehensive...
How to Use Social Proof Marketing Boosts Business Success

How to Use Social Proof Marketing Boosts Business Success

Social proof marketing is a powerful tool to establish credibility, attract more customers, and increase revenue. As a marketing tool, social proof isn’t anything new. Companies have been using celebrities to endorse products for years. But thanks to social media...
Why You Don’t Always Need 5-Star Reviews

Why You Don’t Always Need 5-Star Reviews

Every business wants to get 5-star reviews. And the truth is that you do need to get a lot of reviews that have five stars. There can be nothing more satisfying than a customer rating you five out of five for customer service, quality, and professionalism. So, you...
7 Helpful Tips to Improve Customer Engagement

7 Helpful Tips to Improve Customer Engagement

Engaged customers are one of the greatest assets your company has. Without a steady stream of new customers and retaining current ones, your business will never really be successful. Customer engagement describes a positive interaction between you and your customers....
Marketing Tactics Your Local Business Must Have

Marketing Tactics Your Local Business Must Have

A local marketing strategy can help your business target potential customers in your area. Local businesses that provide services to the community show up on Google’s local search results. As a small business owner, you can use the best marketing tactics to dominate...