Brand awareness is crucial to the success of any small business. As a small business owner, you know how important it is for people to recognize your brand. This kind of recognition builds customer loyalty, generates new customers, and ultimately leads to increased revenue. However, knowing how to build awareness of your brand is challenging. …
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Customer reviews are an excellent way to market your business to a broader audience. Publishing reviews on your website helps potential customers decide to engage with your company. You can also use these reviews—positive and negative—as part of a more comprehensive marketing strategy. The great thing about customer reviews is that they are a free …
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Social proof marketing is a powerful tool to establish credibility, attract more customers, and increase revenue. As a marketing tool, social proof isn’t anything new. Companies have been using celebrities to endorse products for years. But thanks to social media platforms, even small businesses tap into the power of customer reviews, testimonials, user-generated content, and …
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Every business wants to get 5-star reviews. And the truth is that you do need to get a lot of reviews that have five stars. There can be nothing more satisfying than a customer rating you five out of five for customer service, quality, and professionalism. So, you would think that it would make sense …
Engaged customers are one of the greatest assets your company has. Without a steady stream of new customers and retaining current ones, your business will never really be successful. Customer engagement describes a positive interaction between you and your customers. Having customers who feel engaged is usually the result of providing an excellent customer experience. …
A local marketing strategy can help your business target potential customers in your area. Local businesses that provide services to the community show up on Google’s local search results. As a small business owner, you can use the best marketing tactics to dominate local searches. When consumers look for services in a specific area, your …
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Getting new customers may seem challenging, but building a loyal customer base has even greater challenges. How can you turn new customers into loyal customers who then become your brand advocates? You may assume that providing excellent customer service is all you need to do. While excellent customer experience is essential, more is required to …
Getting among the top rankings in local search results requires optimizing your Google My Business (GMB) listing. Google My Business allows you to increase your website’s visibility for free. With an optimized GMB profile, you can easily reach the most important people to your business—local consumers who are searching for the services you provide. Google …
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Voice assistants, smart speakers, and mobile devices mean that the way people search for information has changed significantly. One of the most significant changes in the way consumers search the internet is voice search. Phrases like “Alexa can you…” or “Hey Google, tell me…” are now commonplace in most households. With so many people using …
Gaining consumer trust is crucial for any large or small business. Trust is the most valuable asset your company has. Getting customer reviews is one of the best ways to build trust with your customers. Reviews let your customers talk about your excellent services and give you the chance to interact with them. Publishing real …
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