Are you a small business owner who feels overwhelmed when it comes to all the Internet jargon related to growing your online business presence. SEO, rankings, stars, reviews, brand awareness strategies, reputation management, and so on. You know you want to use the Internet to gain more customers, but perhaps you aren’t too sure how …
8 Ways to Use Google My Business to Get More Customers Read More »
The right review management strategy can mean the difference between running a successful business or managing a mediocre one. Online reviews benefit companies and consumers alike. For businesses, reviews are a vital asset where they get essential feedback from customers. For consumers, reviews influence purchasing decisions and give an opportunity to shower praise on a …
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Online reviews are a critical part of consumers’ purchasing process. Nearly all people read reviews before making a final decision whether they are looking for products online or in a physical shop. Some estimates suggest that between 90 percent and 97 percent of consumers read online reviews before visiting a business. This powerful method of …
Positive online reviews are a vital factor that influences your customers’ decisions. Before deciding to buy a product or use a service, the majority of consumers check out reviews. They then base their decision on the type of reviews they read. So, having just one or two reviews—even if they are 5-star ones—isn’t going to …
7 Essential Ways to Get More Positive Reviews for your Business Read More »
Like it or not—your customers are talking about you. And, the challenge with maintaining a positive online reputation is that you don’t always know what they are saying. Very often, the only time you start thinking about your brand reputation is when something goes wrong. Then you have to spend time and resources—not to mention …
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As a small business owner, you can’t afford to ignore online reviews. Responding to reviews—negative and positive ones is an important way to manage your reputation. After all, if one of your customers thank you in person, you’d at least say thanks. Or, if a customer calls with a legitimate complaint, you would hardly just …
It is surprisingly easy to get more Google reviews—if you know how. But the majority of local businesses struggle to get reviews. Interestingly, you may see that companies in the same industry vary when it comes to the number of reviews they get. Some only have a few mediocre reviews, whereas others can get hundreds …
It’s a fact that online reviews impact your company’s success. Studies show that businesses with more reviews fare better than those with fewer reviews. However, it’s not just the number of reviews you get—the frequency of reviews also affects your business success. This means that it’s no longer enough to have a ton of reviews …
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Knowing how to dominate local search gives you the edge over your competitors. When people in your community, neighborhood, or city search for the services you provide, you need your business to be in the top results. Getting in the coveted top three places of local search results allows potential customers to see your location, …
If you are a small business owner, you probably have an inkling about how influential review sites can be when it comes to your business. Nowadays, more and more customers are actively using review sites. In the past, review sites were primarily used for products, hotels, and restaurants. However, in today’s world, we see reviews …
Improving customer experience is something that every business must do. Let’s face it, without your customers, where would your company be? The challenge for small and large business owners is this—to meet and exceed customer expectations. However, customer expectations have never been higher. Consumers are no longer only satisfied by buying quality products. People expect …
Nowadays, most people leave their GPS enabled on their mobile devices since several apps require this. Even people that used to turn off their GPS on their phones for privacy, usually leave their GPS on to ensure all of their apps work. So, it’s now more common for consumers to have GPS enabled on their …
How Your Business Can Appear in “Near Me” Searches Read More »
