Getting new customers may seem challenging, but building a loyal customer base has even greater challenges. How can you turn new customers into loyal customers who then become your brand advocates? You may assume that providing excellent customer service is all you need to do. While excellent customer experience is essential, more is required to …
Getting among the top rankings in local search results requires optimizing your Google My Business (GMB) listing. Google My Business allows you to increase your website’s visibility for free. With an optimized GMB profile, you can easily reach the most important people to your business—local consumers who are searching for the services you provide. Google …
6 Ways to Optimize Your Google My Business Listing for Local Search Read More »
Voice assistants, smart speakers, and mobile devices mean that the way people search for information has changed significantly. One of the most significant changes in the way consumers search the internet is voice search. Phrases like “Alexa can you…” or “Hey Google, tell me…” are now commonplace in most households. With so many people using …
User-generated content (UGC) should be an integral part of your marketing strategy if you want to grow online. Customers’ reviews, product comments, and sharing images on social media are all types of content users generate. If you get your UGC right, you can expect an increase in sales, more customers, and a better online reputation. …
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A positive online reputation is the key to the success of any business. The majority of consumers read reviews and check out social media before they engage with any business. If you are a small business owner, improving and strengthening your reputation is crucial if you want to survive. Unfortunately, many businesses make the mistake …
5 Reputation Management Mistakes to Avoid at All Cost Read More »
Content marketing for small businesses is essential for your success. A content marketing strategy involves producing high-quality pieces of valuable information. Small businesses benefit from content marketing because it increases brand awareness, generate more leads, and drives loyalty. Small businesses can find it challenging to compete against large, established companies. If you are a small …
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Consistent blogging has become an essential way for small businesses to build their brand awareness. If you are a small business owner, having a blog is crucial in engaging and communicating with your customers. Creating new content for your website or social media channels also improves your rankings in search engine page results. All businesses, …
The Top 3 Ways How Blogging Drives Small Business Growth Read More »
Many factors affect the success of your business. Providing an excellent service, posting on social media, advertising, and a strong online presence are all critical. But there is one secret to being a successful business. What is it? Online reviews. What your customers say about you online is the secret to your success. Your clients …
Why Online Reviews are the Secret of Your Success Read More »
Word of mouth marketing is a powerful strategy that can help your small business grow. Not only are customer referrals free, word of mouth advertising has power. All you have to do to benefit from word-of-mouth marketing is to provide an excellent experience for your customers. Your happy customers will be willing to share their …
Ways to Grow Your Business Through Word of Mouth Marketing Read More »
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Your online reputation is worth protecting and strengthening because it is one of your greatest assets. Getting plenty of good reviews, ranking well in search engine results pages, and building trust are all ways to improve your online reputation. Having a strong brand that is well-respected will also protect …
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]A customer experience strategy is essential to retain existing customers and get new ones. Every interaction your customers have affects how they view your business. Get your customer experience strategy right – you will have a growing base of happy, satisfied customers. If you don’t have an experience strategy …
How should you respond to positive reviews? The obvious answer is to thank them for taking their time to leave feedback. People have busy lives and leaving positive reviews are rarely on someone’s list of priorities. Leave your response to their review as soon as possible to increase its impact.
