Reputation management depends on getting plenty of positive online reviews. The majority of companies are aware of the importance of reputation management. Studies show that anywhere from 85 to 97 percent of consumers read online reviews. Over 90 percent believe online reviews. In fact, more people trust online reviews more than the opinions of friends...
Getting a bad review on Google My Business (GMB) can hurt. The negative review is there for the whole world to see. What can you do about the negative review? After all, you don’t want potential customers to read the poor feedback you have received. Your first reaction may be to delete the review. But...
You probably thought that your audience and customers should love your business website the most. To an extent—that’s true. But to gain more website traffic, it is essential that Google loves it more. While you work on making a Google-friendly website, you will also see benefits with Yahoo, Bing, and other popular search engines. We...
Most companies are beginning to appreciate the importance of outstanding customer experience (CX). But it seems that others haven’t entirely caught up with the trend and assume that it is just a new marketing concept. Probably the first part of a CX strategy is to realize that customer experience is now part of your business...
For your small business to be successful, it’s crucial to optimize your website for local search. Local Search Engine Optimization—SEO—shows search results based on the user’s location. Optimizing your website for local searches is one of the best ways you can out-rank larger competitors. If you implement your strategy correctly, your business will show up...
The coronavirus pandemic is a worrying time for many small businesses. Stay-at-home orders mean that many “bricks and mortar” establishments have seen footfall drop to zero. Even though some local governments are lifting virus lockdown orders, it may take months or years to get back to “normal.” Now, more than ever, small businesses should be...
If you run a small business, social media is an essential marketing tool that you can’t do without. Let’s face it, most of our world revolves around and depends on social media. From keeping in touch with friends on the other side of the world, potential employers checking up on employees, and even finding romance—we...
The Coronavirus outbreak first reached the news in December 2019. At the time, nobody could have imagined the nightmare that it was going to cause the entire world. As the virus spread from country to country, the number of cases began to sore and tragically, so did the fatalities. In March 2020, COVID-19 was declared...
There are billions of websites available today in cyberspace. Since that’s the case, what can you do to make your blog posts stand out? Don’t worry; we’ve got plenty of helpful tips for you below. Soon, you’ll be writing useful, attention-grabbing blogs that will attract loads of traffic. Just follow our simple strategies. #1 Make...
It’s a startling fact that most individuals say they trust online reviews as much as they’d believe a friend’s recommendation. Consumers often check online reviews when trying to decide on a company or a product. When considering the enormous impact online reviews have on businesses, online reputation management becomes essential for small businesses. What is...
Brand awareness is crucial to the success of any small business. As a small business owner, you know how important it is for people to recognize your brand. This kind of recognition builds customer loyalty, generates new customers, and ultimately leads to increased revenue. However, knowing how to build awareness of your brand is challenging....
Getting new customers may seem challenging, but building a loyal customer base has even greater challenges. How can you turn new customers into loyal customers who then become your brand advocates? You may assume that providing excellent customer service is all you need to do. While excellent customer experience is essential, more is required to...