User-generated content (UGC) should be an integral part of your marketing strategy if you want to grow online. Customers’ reviews, product comments, and sharing images on social media are all types of content users generate. If you get your UGC right, you can expect an increase in sales, more customers, and a better online reputation. …
3 Ways to Develop a User-Generated Content Strategy Read More »
A positive online reputation is the key to the success of any business. The majority of consumers read reviews and check out social media before they engage with any business. If you are a small business owner, improving and strengthening your reputation is crucial if you want to survive. Unfortunately, many businesses make the mistake …
5 Reputation Management Mistakes to Avoid at All Cost Read More »
Content marketing for small businesses is essential for your success. A content marketing strategy involves producing high-quality pieces of valuable information. Small businesses benefit from content marketing because it increases brand awareness, generate more leads, and drives loyalty. Small businesses can find it challenging to compete against large, established companies. If you are a small …
Ways Content Marketing Boosts Small Business Success Read More »
It’s hard to get online reviews. Really hard. Everyone, you included, has tons of priorities in life and writing online reviews isn’t one of them. As consumers, we might appreciate how important online reviews are for local business, products and brands alike but we rarely take the time to leave reviews. Why? There aren’t enough …
When it comes to online reviews, you’ll find the old expression “don’t sweat the small stuff” applies quite well. If you’re about to make a purchase for something inexpensive or mundane you don’t care about reviews. You’ll just go ahead and buy it. Case study: No one much cares about the online reviews of their …
I’d never heard of John Fullerton or regenerative capitalism before. Back in 2001, John had resigned from a 20 year career at JPMorgan and simply wasn’t sure what was next for him. Disillusioned, he set to learning more about models relating to balanced social, economic and ecological health. Then came 9/11 and shortly after that very dark …
Regenerative capitalism: Legit model or just BS? Read More »
We had the fortune to be interviewed recently by Shep Hyken for a piece he wrote over at Forbes entitled “How To Get Hundreds Of Positive Online Reviews.” A big huge thanks to Shep for taking the time to learn more about Starloop, our one-tree-for-one-review concept and helping us get the word out. Starloop is changing the way businesses …
“Can you leave us a review on Google?” Or how about “Can you leave us a Yelp review?” These are questions you should never ask if you really want online reviews. Yes, that’s right … asking for online reviews is one of the WORST ways to get online reviews. Not to mention your online reviews are …
Why Asking for Reviews is The Worst Way to Get Reviews. Read More »
If I asked you “How important are online reviews to your business?” You might have a fast and confident answer available or you might have no idea. Business owners are falling into two distinct camps right now. Those that absolutely know their online reviews are increasingly critical to their business. And then those that have …
To get control over your Google reviews, you’ll want to claim your Google+ Page for Business which, is different than a Personal Google+ page. Watch the video to learn more or read on! In the past, we used to handle to claim Google+ pages for you. However, Google’s increased security features (features designed to protect …
